

More than a third said that inner circle touch has decreased, while 40% said that outer circle touch has decreased. In fact, many people surveyed said that their level of human touch during the pandemic has decreased for both their inner circle (family, partners or close friends) and outer circle (colleagues, acquaintances, neighbors). This is especially true in hard-hit countries like Brazil, South Africa, Italy and France, suggesting that people living in countries that were heavily affected by the pandemic are being especially cautious in their approach to human touch. Four out of five respondents globally indicated that they avoid touch rituals like handshakes, kissing or short hugs. More than two-thirds of respondents said that there were more barriers to touch today compared to a year ago.Īs a society, the data shows that we have accepted these barriers for now and do not seek more forms of touch. However, overall, there are more barriers to touch than ever before. There is also less confusion around social norms, given that most people understand that touch corresponds with risk of contagion. In general, more people are spending more time at home, and their lives are less busy. The new results show that these traditional barriers are less of a concern these days.

Before the pandemic, common barriers to human touch included things like lack of time or insecurity about social norms and what type of touch is appropriate and when.
